Colors

Standard Colors

The color palette for the WBC Brand is intentionally simple. There is only one primary "color" which is occasionally paired with various shades of itself. Other accent colors are limited to a few shades of gray. The predominate background or "field" color in the WBC Brand is white. See the Style portion of this guide for more information on the implementation of these colors.

Primary Colors

These colors are the most frequently used colors in the WBC Brand and should be used in most cases where the church -as a whole- is being represented. The use of other colors is limited to those listed below and very special cases (ie - special events). Any deviation from this color palette must be approved by the Graphics Team prior to implementation in any official WBC communication in any form.

WBC BLUE

#0099AB

WBC DARK GRAY

#333333

WBC LIGHT GRAY

#777777

WBC WHITE

#FFFFFF

Accent Colors

These colors are used sparingly and in specific scenarios. Because most of these Accent Colors are shades of the Primary Colors above, they should never be used in the absence of the Primary Colors.

ACCENT BLUE 01

#0099AB at 90% Opacity

#1ba5b4 on White Background

ACCENT BLUE 02

#0099AB at 80% Opacity

#2cafbc on White Background

ACCENT BLUE 03

#0099AB at 70% Opacity

#47bac5 on White Background

ACCENT BLUE 04

#0099AB at 60% Opacity

#65c3cc on White Background

ACCENT BLUE 05

#0099AB at 50% Opacity

#7ecdd5 on White Background

ACCENT BLUE 06

#0099AB at 40% Opacity

#99d6dd on White Background

Ministry Specific Colors

Each top-level ministry arm of WBC has its own unique color palette to add variety to the brand and personality to each ministry. These colors should be used in conjunction with the Standard Colors of the brand (see above) in order to maintain overall brand consistency.

Under Construction

WBC Kids

The WBC Kids branding strategy involves a single color (green = growth) accented occasionally by a selection of colors from the other ministry areas. The idea behind this is that the children growing up here at WBC will eventually be part of the other ministries once they grow up.

WBC KIDS

GREEN

#27b46a

WBC Students

The WBC Students branding strategy is one of the original additions to our current brand. The primary color (orange) is accented by the same gray palette as the Standard Colors.

WBC STUDENTS

ORANGE

#bd5427

Men's Ministry

The WBC Men's Ministry branding strategy is clean and minimal. The primary color is a masculine navy blue that has been selected to complement the primary WBC Blue.

MEN'S MINISTRY

BLUE

#1c2b45

Women's Ministry

The WBC Women's Ministry branding strategy incorporates a gentle but strong purple. This color has been selected to complement the primary WBC Blue.

WOMEN'S MINISTRY

PURPLE

#825f84

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